I spent most of this morning manically studying for my Life in the UK test (Friday morning – it loometh!) which in itself is not in the least bit creative. Quite the opposite, in fact, as it’s all kind of rote-learning stuff. Except that I’m absolute rubbish at rote learning and always have been. I still don’t know my times tables – have to add up smaller multiples in my head. So instead I’ve been forced to be super creative in how I look at the tedious statistics and dates and come up with things like:

7 out of 10 people who say they have a religion are Christian (in the UK, obv): If I take 7 away from 10, I get 3, which is of course the Holy Trinity

646 constituencies: All politicians are liars. Lying is bad. 666 is the number of the beast but there have to be a couple of politicians who at least are trying, so I’ll take a couple off the middle of the pack.

Insane, eh? But somehow it seems to be working, to some extent at least. I think the process of inventing the mnemonic is making it stick as much as the mnemonic itself. Certainly in the case of the constituencies… I’d have been stuffed if I thought politicians actually had our best interests at heart!

So that saw me through most of the day, including all the way to Euston and back, seeing Djelibeybi off again – this time to Manchester. He’s home tomorrow, but it was nice to get out and see something of the world, even if it was just an assortment of grotty tube stations.

This evening has been a riot of learning. I started out doing some listening when I got in (Arvo Pärt’s Tabula rasa and Vaughan Williams’ Sinfonia Antarctica) because I suddenly realised that I’ve got another composition lesson in 2 days’ time and I haven’t done any work at all – got a bit too comfy with the whole 3-weeks-between-lessons schedule and now need to pull myself together. Tabula rasa provided some rather nice minor revelations, especially structurally – hoping to pick up the score for that before Composer Workshop tomorrow, but the RVW left me a little unsettled. I’ve always liked that piece, but I guess I never really listened closely to it before and structurally it leaves me feeling rather adrift. Possibly the recording I was listening to, possibly seeing the score might make some sense of it, but at any rate, stuff was learned, I think.

Then after that I had booked myself in to sit in on a couple of live sessions from the Authority Rules conference I’ve signed up for. Djeli and I have a bit project going with a friend of ours that is going to require some proper promotion in a few months’ time so this conference on content marketing turned up at pretty much just the right time. The first of today’s sessions was on online lead generation and it was pretty interesting – some stuff I already knew, but also some I needed to be reminded of, some new takes on old concepts and so on. It was a good session and well worthwhile. But it was totally blown out of the water by the second session, which was on Search Engine Optimisation. Now, I do know a bit about SEO – I kind of have to because of my dayjob. I know quite a bit about how Google assesses the content in a page to determine if it’s a good fit for a given search query and I try to apply what I know in my sites (not so much in this one – mostly because I’m lazy, but also because I have more important and generally useful sites, I think, to focus on). What I hadn’t really considered in much detail at all though was the idea of SEO strategy, of developing content and working various channels to get stuff out there and actually circulating, as a way of building audience. That’s a very simplistic way of putting it, but safe to say, it was a bit of a revelation to me, the detail it went into and I have come away with all sorts of ideas and plans from both sessions. And a very tired brain that felt like Swiss cheese.

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It feels somewhat miraculous to have achieved a second composition lesson, given the stops and starts there’ve been. But yes, it happened this evening. And it was good. Simon brought along the scores of Paganini’s Caprices and Bach’s Partita and we looked at violin writing and what else might be done with the (ostensibly completed) Diabolus. Still some good ideas coming through – some of which I think I might touch on in the blog post when I (hopefully) get around to writing it on Sunday. In particular I liked his idea of making a bunch of versions and sending a different one to various violinists I might know, asking them each to make a recording, then listening to them all and seeing what works. Might actually follow through on this – might be a really good way to see how various things sound rather than just guessing what sounds right. Guess I’ll need to make a list of violinists now…

The rest of the day was pretty tame, but quite nice. A troubled night due to the troublesome dentals (6 days to root canal) and woke up with a crashing headache – haven’t had one of those in months, so I didn’t push myself too much but mostly tinkered around with fixing up my GTD implementation – my to-do lists in Remember the Milk had become insanely unweildy and totally unusable, so I deleted everything except my Tickler list and am starting again with a new approach. Ended up shunting about 15 projects into Someday/Maybe which had crept into Current, but just weren’t being dealt with and weren’t about to be. Someday/Maybe now lives in Evernote, which I think will help keep RTM much cleaner and entirely about the “what am I doing now” rather than the “hmm, what to play with next?”. I also went to Ryman’s and bought a stack of manila folders because my filing system’s no longer a system and needs help. Feels really, REALLY good to be getting organised again and feeling more confident that I know what needs to be done and what should be done nowish.

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BIG day today. In spite of being a quiet day after the pressure of yesterday, I have posted the sound file for Diabolus to SoundCloud today:

Diabolus for unaccompanied violin by caitlinrowley

I’ve been getting some nice comments about it too, which is comforting. People seem to think it’s worthy of getting a real live, performance. Ooh I feel all glowy.

Did some listening & score reading in the afternoon – Nicholas Maw’s Life Studies, which my tutor suggested, which led to some reading about Maw which led to listening to Schoenberg’s Survivor from Warsaw, which is the piece that inspired me to write a 12-tone work for my HSC. Gosh it sounds pretty tame now, compared to other 2nd Viennese School stuff. I enjoyed it though. Also gave Gordon Crosse’s Thel another run through. Then changed tack entirely and listened through to Tansy Davies’ new CD Troubairitz because it’s, well, new. And awesome. Did a little drawing too, which always seems to consolidate thought.

I’ve also come up with a shiny new plan for The Next Piece. Tansy posted an amazing-looking opportunity to the ChaCoCo group on Facebook today – a residency opp with Manchester Camerata, which looks to be right up my alley, but requires 2 works to be submitted: 1 for up to 6 players (which I can do easily) plus one for 9+ players or chamber orchestra (which I don’t have). It hath a deadline of 18 April. Then I found an opp for songs for voice & chamber orchestra due in September, so I figure if I write a song (or start writing a set of songs) for voice and chamber orchestra, then I can hopefully kill two birds with one stone. Hey, presto! PLAN!

And after the plan was made I sat down and accidentally wrote almost a minute of said piece, which Djelibeybi seems to think is a promising beginning, as do I. Guess I need to settle on a text now. The Blake I was investigating as a possibility I think won’t really fit. Maybe Manley Hopkins? The sister-in-common-law has suggested I investigate Cavafy. He seems to be (just) dead enough to avoid copyright problems (although translations may be difficult and I don’t speak Greek) and sounds interesting. Considering…

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Tonight I did something I’ve been meaning to do for quite some time but have been a little nervous to leap into, being, as I am, not a naturally cool, hip and groovy person but more of an uncertain, clumsy and not-very-fashion-conscious creature. Tonight I went to Nonclassical, the new music club night which has been around in London for quite some time. And am I glad I did? OMG AWESOME! Just amazing, inspiring, music-high incredibleness!

I went along because it was the launch night for Tansy Davies’ new CD Troubairitz and as she was my tutor at Durham I wanted to be there and say hi and revel in the awesomeness. And what a brilliant night! Unfortunately we couldn’t stay to the bitter end because that would have meant night bus home from Liverpool Street and messed up the whole of tomorrow, which, being a premiere day, is not advisable, but just loved what I heard. And of course I got the CD

A funny thing too: Saw Matthew Schlomowitz there! He was at the Sydney Con at the same time I was at Sydney Uni. Not sure if he’d remember me – probably not – and I didn’t get around to saying hello anyway because by the time I was sure it was him he was surrounded and being congratulated on the performance of his (most excellent) piece which was played in the first set of the evening. Really great to hear what he’s doing now though – looking forward to hearing more.

But I DEFINITELY want to go to Nonclassical again – exactly the sort of music I love and the vibe is so relaxed and awesome. Absolutely brilliant.

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Lately I’ve been trying to post a little earlier in the day to save the situation I’ve often ended up in, which is getting to 2am and suddenly realising I need to go to bed but not having posted so I either have to post when I just want to sleep (and back-date the post so it appears on the right day) or post several days in a blob later on (and back-date all the posts). But it’s getting me in a bit of a muddle because often I do some of my most creative stuff at night and given that this is a day-by-day blog, it feels sort of weird to be saying “yesterday I did this”. If you feel it’s weird too, please let me know in the comments!

But weird or not, I’m taking it on. And starting with…

Yesterday I ended up having a bit of an SEO binge. I explored a few tools, found a couple that might be useful and updated/added/corrected some stuff on caitlinrowley.com to improve its ranking on Google. It’s going to take a little while to seep into the system, of course, but I’m confident I can improve it. What I’m aiming for is to make caitlinrowley.com the top-ranking site on Google for a search on my name. At moment minim-media.com is, which is fine because that was my principal site but now that I’m thinking of closing that one down, I’d like to have caitlinrowley.com up there before I do. It was lots of fun and felt like a big achievement when it was done. Now I just need to make myself not check my stats more than once a day to see what’s going on because there’s no point – Google Analytics only updates once a day. There’s no new data there. No, really…

Today I was stuck at home waiting for someone from DHL to come and take our poorly Roomba away to be fixed again. I’ve been feeling like everything’s a little fragmented in terms of the business development stuff, and lacking a little in direction, so I ended up spending about 3 hours going through various bits and pieces, thinking thoughts and working through worksheets and planning plans, all of which was great, and my ideas have taken another step along the path towards the business being whatever it turns out to be (I blogged about this over at Minimania, so I won’t repeat it here. Is it possible to be a blog-writing addict?), but rather exhausting.

Eventually the Roombaman came and took our digital pet away, whereupon I bolted out to the post office and stood in line for half an hour to send some stuff to Australia. The walk and the wait were great, actually. Really cleared away some cobwebs and made some stuff fall into place. And what I realised was that Raspberry Blue was heading towards the exact same problem that Minim Music & New Media has/had, which is that it didn’t have a clear focus. Splitting the site between the web dev/SEO stuff and the music publishing stuff is detrimental to the development of the business. Not because I can’t do both – I most emphatically can and still think I will – but because the presence of the music stuff undermines my authority as someone who lives and breathes the web. Most people, I suspect, really only have one clear obsessive focus so I think potential clients may find it hard to put their trust in someone who is obviously doing two (apparently) unrelated things at once. So I’ve trimmed out the music stuff and instantly the site feels stronger and more authoritative. I feel less confused about it too and more confident about the prospect of sending people to it. I think the music stuff might need to have a separate site. Whether it needs its own domain name is another point, but I think I’ll focus on the web thing first because that’s what’s going to contribute most to my possibly not needing a dayjob again. Copying is unlikely to develop into anything more than pocket money, I feel.

So big, big thoughts drifting about and more plans being made and I feel like things are coming together enough to tentatively say that the Raspberry Blue site will be live before I have my root canal done on the 24th of March. I think it’s well doable. Let’s hope I’m right…

Oh, and I’ve listened through to the violin piece with the changes I made yesterday and yes, I think it’s essentially finished. I have, however, in the course of tweaking it towards its final form, done a lot of octave switches and added in some extra double-stops, so I need to do a careful check to make sure the double and triple stops actually are really playable and that I don’t have to tweak them back in some way. Also need to work out how to make Finale play back some of the minutiae of the notation so I can produce a relatively real-sounding MIDI version without needing to approach ProTools. PT, frankly, has me a bit scared after having apparently caused the collapse of my backup drive, and I don’t have any drives any more that don’t have stuff on them already! Seriously contemplating switching to Logic.

Tagged with: blogging, completion, composition, copying, dayjob, ideas, music, organisation, play, publishing, research, thinking, tools, web, writing | Add a comment

Well, I didn’t make it to Essex. In waiting for the hot water to come back on this morning so I could be clean for Essex, I got rather engrossed in some other stuff and by the time I came to there wasn’t really enough time to get there. *sigh*

But on the flip side, useful stuff has been achieved. I think the violin piece *gasp!* may be finished. But it’s been so antsy recently that I’ll have to let it lie overnight, I think, and work out tomorrow whether it’s really done. So many of the recent tweaks have been so minute that it barely seems worthwhile, and I still don’t think the first couple of bars are as good as the rest, but I’m beginning to feel that I need to move on to something else. I feel like I’m treading water from a compositional standpoint. Waiting for the violin piece to work out its niggles, waiting for TVU to get back to me to tell me when my next lesson is, waiting for someone to get back to me on a potentially very exciting project, waiting to hear about the progress of another project that’s stalled. I kind of feel like I’m stuck in a dead end. But I’ve decided enough’s enough. Task of the day was to see what composition opps are available and see if anything appeals. I think I don’t really want to write for strings because the last two pieces I’ve done have been a string quintet and a solo violin piece, and there’s the Yorkshire Late Starters Strings competition coming up later in the year, which I’m planning to write for (string orchestra). So what I’ve ended up with is:

• New York Virtuoso Singers Choral Composition Competition for choral scores (due 8 April)
• 3rd International Chamber Music Composition Contest in Seinäjoki, Finland for 7-instrument ensemble (end of March – this would be a huge challenge, I suspect, but could be really interesting)
• Left Coast Chamber Ensemble 2011 Composition Contest (due 13 April – really like the sound of this one – 1-7 instruments, including voice and can use tape too)
• A French composition contest for percussion ensembles (due end of March, but the entry fee is a whopping €50 per score. I think that might put it out of the running, which is a real shame)
• Counterpoint International Competition 2011 has a deadline that’s only two weeks away – eek! – but possibly I could rework something? But I think I really would like to create something new at the moment. Not entirely out of the running, but I think it’s on the edge
• University of Aberdeen Music Prize – Call For Scores for trumpet and string quartet – now that’s a bit different, eh? Not due till the end of May, so tons of time
• and finally, the Delta Omicron French Horn competition for French horn and piano, due at the end of March

So there’s loads of options out there. Now I just have to choose which one to play with…

Tagged with: completion, composition, ideas, music, organisation, thinking | Add a comment

Made some good progress on the Raspberry Blue website today. The site layout is starting to take shape and look all proper, not crappy and default any more. It’s really developing a certain style, I think. Simple but usable. The content still needs a lot of work and I need to learn how to handle the two separate blogs for the homepage, not to mention two separate RSS feeds/email signups… that for tomorrow maybe.

Apart from that I’ve written the blog post for tomorrow’s caitlinrowley.com update. That was a bit of a tough one actually – trying to summarise a bunch of disparate thoughts into a single, coherent, but ultimately speculative post. I’m not sure I’ve achieved it. And there’s a bunch of issues I’ve had to cut out to keep it to a reasonable size. But I guess I can use them later. Just hoping I get some responses to it – it’s a different approach I’m thinking of taking in my bid to help more people discover and understand my music and one I can’t find any mention of anyone else doing. Anyway, I can’t really talk too much about it today because it’s not live yet, so you can’t go and read it till 3pm UK time tomorrow

I also spent a couple of hours talking art and web dev with a friend in Scotland. That was enjoyable too. All very Sunday

Tagged with: blogging, code, conversation, friends, ideas, thinking, web, writing | Add a comment

That pretty much sums it up. Took the lovely sister-in-common-law and nephew-in-common-law to the British Museum where we visited a bunch of my favourite things: The massive Assyrian wingèd horse-man gatekeeper statues, the Easter Island head, the Tree of Life in the African section (the one made out of guns) and the fabulous knives near it. I think the only one of my favourites we didn’t visit was the Isle of Lewis chessmen, but that’s OK. I also found a new fave in the Egyptian section – a colossal scarab:

In the evening I introduced the nephew-in-common-law to ebelskivers with lemon curd and extra-thick double cream. They seemed to be well received. Then after his bedtime, his mama and I talked web stats and SEO into the wee hours of the morning which was great – it helped her see where she can improve some stuff and also helped to clarify my thoughts a bit about where I want my shiny new business to go. Thinking that ultimately I probably would prefer to ditch the code and act more as a consultant, teaching other devs and designers what they need to do to help their clients. It would help the clients and it would also help to spread the word about web standards and various best-practice … um… practices. Win-win really. I think that’s a little way off yet though.

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If you’ve been reading this blog over the past few days, then you’ll know that I’m contemplating some pretty big life changes – getting my own business off the ground, putting composition centre-stage in my life, working seriously at getting my music heard and audience-building, that sort of thing.

I’ve had some pretty intense ideas over the past few days – one of them just yesterday, which I think might actually bring in some real cash but I don’t want to announce it yet – going to run it by someone whose opinion I value and who falls neatly within my target market – and while it’s been great to feel the ideas flowing, and even better to find myself still composing in the midst of it, I’ve also been starting to feel a little overwhelmed.

So today I’ve put in a major chunk of work on ditching the overwhelm. I had a good long think about the way I work best and realised that I’ve always been happiest in my work when I’m not just beavering away at one thing all the time – my brain likes to hop about. So then I figured that instead of just trying to think of ways to bring in money, I should sit down and work out what sort of things I actually pretty much always enjoy doing. There was a bit of a list, but most things were pretty synonymous with the following key points:

• Composition (well, duh!)
• Publishing and its attendant elements – writing and editing, music copying, layout, picking out fonts
• Helping people do stuff better (so long as I don’t need to speak to them on the phone)

And after that it all became pretty clear that I should probably focus the bulk of my business-building efforts in the direction of publication – I should write my book on how to build a website that actually works, I should publish music and possibly recordings, I should try to get some copying work and get some clients to pay me to design some stuff (I do have a degree in that after all). Because the third point really can tie in very well with the second point if I do it right. And I think that if I can make a living doing a combination of these three things, then I could be very happy indeed.

Which was a comforting thought, except then the fear set in: How the hell do I start building a publishing company? I mean, I have no plans to be Faber or Penguin, but even once you have content, how do you get heard?? Here I found some of the lessons from the e-book I bought the other day useful – just some bits and pieces about being noticed online. Of course I know a fair bit about using social networks, but I tend to keep quiet rather than shouting and I’ve generally restricted myself to the more general or larger ones – Twitter, Facebook, LinkedIn, Flickr, Delicious.

So I figured that if I was to conquer the fear and do anything at all about getting this off the ground, the first step was to work out exactly what I was going to try to do, and for each of those goals, to write down as many actions as I could think of that would need to happen in order to reach the primary goal of having something for sale (actually selling something is part 2 – first up one needs to have something to sell and something with which to sell it). This resulted in 3 full A4 pages of to-do list. Um. Yes. Quite.

Seeing everything I need to work on down in black and white (well, black and yellow) actually was a bit of a kick in the derrière, to the extent that this evening I have written 3 emails, created a Twitter account for our company, Raspberry Blue (@azurefruit – yes, a little lateral thinking had to come into play as raspberryblue is taken and even though it hasn’t been posted to in a year, alas, it is not available. Go on, follow us!), created a SoundCloud account to post my music to, and discovered that I actually did open a Bandcamp account a few months ago, so I’ve tweaked the profile details there and basically it’s all ready to start receiving content (really quite excited to see what happens with this particular part of the plan – more on this later).

There’s still an absolute Everest of tasks to do – including building a whole website for Raspberry Blue, creating yet another blog and writing some starter-content for it, writing the book, working on laying out my scores, making semi-proper recordings of my songs, where possible, designing business cards, designing flyers, getting the laser printer fixed… on and on and on – but it feels fantastic to know that I’ve taken some real steps today, and now that those steps have been taken I’m significantly more confident about where my feet need to go tomorrow. It’s the big breath before the leap.

Tagged with: blogging, copying, dayjob, design, editing, fonts, gtd, ideas, learning, mentalhealth, music, organisation, publishing, self-promotion, thinking, tools, web, writing | Add a comment

HUGELY productive day. I may have to make a list to save babbling too much:

• Posted the new follow-up blog post I wrote yesterday online and told Twitter about it. I think I’ve decided to try to post once a week to caitlinrowley.com, with an occasional extra post. 2 a week seems like it could get a bit much when I’m working, but 1 should be fine
• Installed Google Analytics on caitlinrowley.com so I can hopefully properly track traffic and get a better idea of what approaches work and where the traffic’s coming from
• Drafted a new blog post for a new series of posts on caitlinrowley.com (part of a plan to have some backup, non-time-specific posts for when things get busy so I can continue the plan I just mentioned to post every week)
• Made Nigel Slater turkey cakes for dinner
• Caught up a bit with the laundry
• Finished reading Art + Money – some good ideas in there. I’m looking forward to listening to the interviews that go with it. Final issues with getting extended content still not sorted, but I’m giving it a few days – plenty to be working on till then
• Did some thinking about the opera and researched books on poetry-writing – it looks like books on lyric-writing are pretty much all geared towards the pop market, which is less useful to me. Might try to get hold of the new Sondheim book and a general book on writing poetry and then see how I go. I also wrote to my Da (who’s a fabulous poet) for suggestions.
• Started the violin piece! This has been kicking about in my head for a considerable period of time now, so I bullied myself into getting something down on paper, and no sooner had I started than it all flowed like water and the whole thing was mapped out in less time than it took Djelibeybi to go to the gym. Next stage is to condense it (I’ve worked it as three separate lines, with a goal of mooshing them together then cleaning up – there’ll probably be a post on this at caitlinrowley.com soonish), make sure the double- and triple-stops are playable and that it all hangs together. Could be finished by early next week though! Woot! (Mustn’t get too cocky)
• Did a little research on Twitter – after reading Art + Money (which is primarily focused on visual art) I thought that the equivalent of an online gallery for composers is audio-sharing sites, so I put the question out to my tribe on Twitter who have basically responded that SoundCloud’s the way to go. It doesn’t have a huge classical community yet, but it sounds like a good place to start, so I’m going to try to work up some of the MIDI performances I have in Pro Tools, make them sound a little more human, and post them up there and see what happens. I have to say: I love my tweeps. They were so helpful with this, and it was lovely to have people saying “add me when you do!” and “make sure you tell us here when you set it up!”. Awesome, awesome people.

Tagged with: blogging, composition, cooking, friends, ideas, learning, music, publishing, reading, research, study, tools, web | Add a comment